Know the benefits of Home Staging

By: HHomes

The term Home staging is a concept belonging to the real estate sector in Spain, which consists of a marketing tool aimed at this sector. Its function is to improve the image of the homes by facilitating the process of selling or renting it and attracting the maximum number of possible visits to the property.

This technique has been used for years in other countries such as the United States where 75% of homes have gone through home stager filters, which manages to sell a home in a shorter time compared to others that do not use it.

Home staging has two fundamental strategies in which its axis of action revolves. The first one focuses on the image that the house seeks to project through photographs that are made in order to promote it in different publications or platforms to make it reach potential clients or tenants. The second is based on the impression it makes on the visit of its future owners.

Claudia Morgado de Sousa, interior designer, affirms that “This technique is also used so that future buyers or tenants can easily imagine what it would be like to live in the space and what would be the functional, spatial and decorative possibilities of the house“.

In recent years and especially in the most luxurious areas of southern Spain such as Puerto Banus, Sierra Blanca, La Milla de Oro, Guadalmina among others, this strategy has taken a lot of prominence. So much so that some real estate agents in Marbella claim that by applying the Home Staging technique they have managed to increase their sales by up to 30%.

It should be noted that this technique is not the same as a simple decoration. Its main difference is that the decoration consists of dressing a property based on the personal tastes of its owners, while home staging seeks to prepare the house so that it is to the taste of as many people as possible in order to favor and speed up the purchase process .

 

 

This technique brings with it a series of benefits for the process of buying and selling a property, being able to point out:

• It helps future tenants of the house to imagine what it would be like to live in the space in question, including the functional, spatial and decorative facilities.
  Good photographs of the home are a way to directly attract potential buyers or tenants of the same. This is something that is recommended as soon as the property goes on the market. Good images represent a differential value in terms of the competition, which within the real estate market is usually strong. Home Staging makes a remarkably beneficial difference because it invests a lot of effort in taking the most suitable photographs to receive more visits than others.
• It is a technique applicable to all types of housing, either for sale or for rent in order to be able to sell or rent the property at the best price and in a short time.
• It is versatile in terms of the type of home, that is, it has a specific technique for newly renovated homes and another for those that are older.
• It is proven by studies by the Home Staging Association of Spain that working with a professional in this technique makes a home sell eight times faster than in a more conventional process, and the sale price rises up to 25%.
• This technique makes it easy to negotiate prices on a home. This occurs because people can visit the property and the moment they see that everything is in perfect condition and perfectly organized, they will feel self-conscious about requesting a discount. And in the same way they will try to get a discount but, it will not make them tempted to ask for excessive amounts of money.
• The Home staging technique makes a good impression on potential customers. It is already known to people that you only have the first time and a few seconds to make a good impression.
• This technique takes advantage of that moment for people to consider the property as a very likely option for purchase.
• This technique is characterized by being fast and inexpensive because its purpose is to highlight the strengths of the home. The works that are carried out are usually simple, cheap and do not take a long time because they are not construction projects but aesthetic. On the other hand, it can be adjusted to the demands of people as to how much money they want to spend, in fact in many cases, a cleaning already involves important changes in the appearance of it.